Ubiquity Lab

How we turbocharge your
marketing and communications

At Ubiquity Lab we do things differently

We’re down the line, through and through, commercially-focused marketers

There are no cookie-cutter approaches or pretentious labels; our focus is on delivering results.

Whether your business objective is increasing revenue, boosting salience or optimising the customer journey, we’re here to fast-track your ambitions. We’ve helped global organisations reboot the way they operate and, in turn, build a sophisticated marketing and PR ecosystem.

Transformation is tough, and your strategy must be adaptable. Our team of innovative, creative thinkers approach your business from every angle, continually evolving with your needs.

We collaborate with you to create bespoke, integrated and intelligent marketing and PR solutions that deliver measurable, targeted and tangible outcomes.

Photo of Emily Geier

We truly appreciated the way ULab got stuck in. Working at pace, collaborating and iterating off the back of business feedback makes them such a pleasure to work with. They feel like a partner, equally invested in the end result, rather than an agency – one step removed.

 

I’m so glad they’re who we chose to help us build a roadmap, set us on this journey and are still there to guide us on our way.

HCF logo

Emily Geier

HCF Senior Content Marketing Manager

You choose how to work with us

We know there’s no one size fits all approach when creating effective and efficient marketing solutions. Which is why the choice is yours. We can co-create a holistic strategy, or you can choose an individual area to hone in on.

We can co-create a holistic strategy or you can pick a module

Ubiquity Lab Diagram on content marketing, PR and digital

Brand
experience map

We’ll help you carve out your spot
in the market and claim your brand
position....

Data-led
consumer insights

Too often, brands are in your face
trying to talk at people, about stuff
they don’t care about...

Communications
architecture

Your enemy is confusing and
disconnected messaging. We’ll help
you build communication...

Content
marketing

Content powers sales, marketing
and personalisation. Together we’ll
tell your story...

Search

Getting on the first page of Google
can be difficult. It takes clever
indexing, technical know-how...

Amazon

We design and execute growth
focussed paid media campaigns
across the Amazon platform...

Social​

We’ll get your name and face out
there. Across social, we craft and
optimise digital ad strategies...

eDM​

You know that building a loyal tribe
– and capturing their data – is worth
its weight in gold...

Conversion
rate optimisation

No matter if you’re an online store
or selling through a showroom,
optimising the customer sales...

Audience-first
display advertising

We use a mixture of first, second
and third-party data to create tribes,
so we’re able to effectively...

User-first
website blueprint

We pressure-test your website
to ensure it meets customer
requirements – ultimately...

Measurement
framework

Data is great, but insights are
better. We help align your Google
Analytics to business...

Some of our amazing clients​

AustralianSuper Logo
HCF logo
Fulton Hogan Logo
Breast Cancer Network Australia logo

Brand
experience map

We’ll help you carve out your spot in the market and claim your brand position.

 

We’ll help develop brand connection points that put distance between you and your competitors, emotionally priming for sales.

 

These emotional connections are the centrepiece of your value proposition, in a customer-led fashion.

 

We follow the Three Cs: Commercial outcomes, Customer needs, and Competitive opportunity.

 

The Three Cs are our unique methodology to find the nexus. Next, we synthesise multiple data points to identify your customers’ needs, wants, demands, expectations – basically everything we need to know to make sure you can meet them – and monetise them.

 

We map their needs to your products and service – overlaid against competitors – to determine how to make sure your customer notices your brand, and builds a connection with it.

 

  • ‘Own’ emotional territories
  • Brand salience
  • Differentiation
  • Prime emotionally to drive sales
View case studies

Data-led
consumer insights

Too often, brands are in your face trying to talk at people, about stuff they don’t care about. Us, on the other hand, will help you devise a customer-led strategy that engages via ‘intent or interest-based marketing’.

 

We’ll find out what makes your customers tick and we can use first, second and third-party data to deliver tailored and curated content, collateral, strategy and optimisation. It is our reference sheet for everything we do – from briefing creative agencies, informing SEM, writing social copy and mapping customer journeys.

 

We synthesise the insights to create tribes – like personas, but a thousand times more effective – that underpin your brand engagement territories. This powers everything from your performance marketing, to content, to TV creative.

 

  • Understand customer intent and interests
  • Deepen connectivity
  • Drive marketing efficiency
  • Customer journey mapping
  • Custom funnel development including recommendations for top, middle and bottom activities
View case studies

Communications
architecture

Your enemy is confusing and disconnected messaging.

 

We’ll help you build communication that’s on your side.

 

We’ll build a strategic communication architecture and narrative.

 

This sets the tone for how you communicate across relevant channels, atomised for different audiences with consistent customer positioning.

 

  • Market positioning
  • Cohesive messaging framework
  • Corporate storytelling
  • Earned media generation
  • Media and public relations
  • Risk mitigation
View case studies

Content
marketing

Content powers sales, marketing and personalisation.

 

Together we’ll tell your story – we’ll figure out a strategy that will write the words, delight the ears, and paint the pictures for your customers.

 

From the first experience they’ll be hooked, and when they’ve finished engaging they’ll be connected emotionally and invested. And your content will influence their buying behaviour and purchasing power.

 

  • Build your ‘owned’ channel and audience
  • Brand publishing
  • Emotional storytelling
  • Free, qualified leads
  • Generate data
  • Content distribution
View case studies

Search

Getting on the first page of Google can be difficult.

 

It takes clever indexing, technical know-how, exceptional content that’s optimised properly, understanding – and delivering –what your customer wants, a high performing website, and a stack of online credibility.

 

And then there’s SEM – media buying. They’re closely-related but also entirely-different things. And we know both, and we do them both really well. We’ll increase your sales while being more efficient with your spend.

 

  • SEO and SEM technical audits
  • Audience and outcome-first SEM campaigns that achieve ROI
  • Tactical keyword analysis
  • Best in class onsite and offsite SEO optimisation
View case studies

Amazon

We design and execute growth focussed paid media campaigns across the Amazon platform.

 

Amazon is the third largest advertising platform on the internet and is an effective way to reach customers that aren’t browsing or looking around – they want to buy instantly.

 

We develop a comprehensive approach to your product strategy, storefront design, content and brand messaging to ensure your brand and products are staying competitive and are sought after by the consumer.

 

We’ll make sure you’re front of mind and that this cohesiveness drives sales.

 

  • Increase conversion and lower your cost per acquisition
  • Research and recommend the right platforms for your brand
  • Strategise, launch and manage digital campaigns across the platform
  • Build and optimise the storefront for optimum performance
View case studies

Social

We’ll get your name and face out there.

 

Across social, we craft and optimise digital ad strategies using targeting techniques to acquire (or reacquire) the perfect customers for your brand.

 

We share content and drive huge spikes in engagement.

 

Most importantly, we’ll help your customers step forward and become brand ambassadors.

 

We’ll also help you empower and activate your biggest advocates – your employees. Oh, and we know a thing or two about utilising our relationship with influencers as well.

 

  • Build communities and grow your social audience
  • Sophisticated advertising strategy – growth-focussed
  • Data and automation to optimise campaigns and improve ROI
  • Internal social advocacy
View case studies

eDM

You know that building a loyal tribe – and capturing their data – is worth its weight in gold.

 

We help you improve your strategy, email creation and campaign management to keep you at the top of your customers’ inbox and the front of their minds.

View case studies

Conversion
rate optimisation

No matter if you’re an online store or selling through a showroom, optimising the customer sales pathway should be paramount.

 

We analyse data and review the user experiences to make calculated, particular changes to improve your ROI on all paid or earned media.

 

  • User testing and experience analysis
  • A/B split testing and creative and landing pages
  • Owned asset journey analysis
  • Online to offline conversion bridges
View case studies

Audience-first
display advertising

We use a mixture of first, second and third-party data to create tribes, so we’re able to effectively communicate with your customers at the right time, in the right place, and with the right message. And on the right channel.

 

We use the most effective channels, with the highest reach, for your marketing and brand building – all within your budget.

View case studies

User-first
website blueprint

We pressure-test your website to ensure it meets customer requirements – ultimately maximising business and sales outcomes.

 

We help you map personas – or tribes as we call them – and clearly map their requirements.

 

This enables us to architect your site requirements and the optimal journey to move them through your site.

 

Did you know?

 

  • Different age groups will react differently to layout and design
  • Once your page loads, users form an opinion in less than a second
  • You have 10 seconds to leave a user with a first impression
  • A user wants to find the information they’re after within three clicks on your website

 

It’s okay if you didn’t know. Because we do, and we consider it and more when putting together a blueprint for your site.

 

  • Ensure your site is designed specifically for your audience and their needs
  • Analyse if your site is optimised for conversions
  • Map the optimum website journey to deliver ROI
  • Develop a clear sitemap and wireframes to streamline the user experience
View case studies

Measurement
framework

Data is great, but insights are better.

 

We help you align your Google Analytics to business and marketing goals, so you can track and measure things that make a real difference.

 

This includes embedding a framework to measure content consumption, as well as tracking the interactions a consumer – your potential customer – may take to purchase your service or products.

 

We then apply the ‘start, stop, continue’ framework to ensure each piece of data or insight has a next step to achieve optimum performance.

 

  • Sophisticated, actionable insights
  • Know how your audience interacts with your content – depth and
  • Track depth and frequency of interaction
  • Optimise site performance
  • Embedding our digital growth framework
  • Google tag manager and analytics diagnosis
  • Dashboarding for insight consumption
View case studies
Ubiquity Lab Ebook cover on on How to build a sophisticated content marketing strategy

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.

 

Plus, access our monthly missive Story Lab – brilliant content to grow your business.