Meet Nids, an analytics guru with a passion for data. Here she talks about understanding a client’s why, leveraging insights, and the marketing legacy of Steve Jobs.
We’re chuffed to welcome Nidhi (Nids) Rajan as Director of Digital & Performance and Anthea Georgiou as a PR Account Executive. They’ll help clients deliver dynamic, ubiquitous marketing.
Meet Anthea, your go-to for identifying the best media to “sell” stories into, pitching media, working with influencers and helping develop new PR strategies.
How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper.
Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.