While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.

HCF case study utility and emotion

HCF content marketing: Utility, emotion & sophisticated journeys empower women

Content marketing | Search | Data-led consumer insights

  • HCF undertook an endometriosis pilot to road-test its new operating model.
  • We mapped the optimum user journey and search volumes to develop the web hierarchy.
  • Content was produced based on data-led insights… and told compellingly.
  • Content was leveraged across multiple consumer touchpoints.
  • The landing page and content ranks on page one of Google – no small feat in just a few months.
  • It is the most successful search results HCF has achieved from a content campaign.