Ubiquity Lab

Don’t just take our
word for it

Hear from the brands with whom we’ve partnered to drive change and meaningful growth. While we can only share the tip of the iceberg when it comes to strategy, the results speak for themselves.

HCF logo and finger touching newborn feet

HCF content marketing: Utility, emotion & sophisticated journeys empower women

Content marketing | Search | Data-led consumer insights

  • HCF undertook an endometriosis pilot to road-test its new operating model.
  • We mapped the optimum user journey and search volumes to develop the web hierarchy.
  • Content was produced based on data-led insights… and told compellingly.
  • Content was leveraged across multiple consumer touchpoints.
  • The landing page and content ranks on page one of Google – no small feat in just a few months.
  • It is the most successful search results HCF has achieved from a content campaign.
Ubiquity Lab Ebook cover on on How to build a sophisticated content marketing strategy

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.

 

Plus, access our monthly missive Story Lab – brilliant content to grow your business.