While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.

SFI Case Study

How SFI became a content marketing supremo and bona fide global health partner

Brand experience map | Data-led consumer insights | Content marketing | Communications architecture

  • SFI needed to better align its vision, marketing and sales..
  • We took a data-led approach to understand specific customers and their needs at key stages of the journey.
  • The insights unified SFI’s global content operation and underpinned all paid, owned and earned activity.
  • They now direct users to high value content and capture their data.
  • Their performance marketing is more targeted and efficient.
  • Increased acquisition by presenting products in the most relevant fashion.
HCF case study utility and emotion

HCF content marketing: Utility, emotion & sophisticated journeys empower women

Content marketing | Search | Data-led consumer insights

  • HCF undertook an endometriosis pilot to road-test its new operating model.
  • We mapped the optimum user journey and search volumes to develop the web hierarchy.
  • Content was produced based on data-led insights… and told compellingly.
  • Content was leveraged across multiple consumer touchpoints.
  • The landing page and content ranks on page one of Google – no small feat in just a few months.
  • It is the most successful search results HCF has achieved from a content campaign.