While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.

SFI-search-conversion-domination-case-study

SFI’s journey to search and conversion domination

Search | Measurement framework | Conversion rate optimisation | Data-led consumer insights

  • Search wasn’t as efficient or effective as it could be.
  • The SEM account was too complex and not generating e-commerce sales.
  • A unified search strategy, based on data-led insights, was the panacea.
  • SEM revenue increased by 50%, with a 5% reduction in advertising spend, in three months.
  • 499% increase in SEM conversions in six months.
  • Digital activity drove customers to purchase in retail stores.
Fulton-hogan-hero-image-case-study

Fulton Hogan: Aligning vision, sophisticated strategy and sublime execution

Strategy | Workshop facilitation | Change management

  • We helped develop a new strategic plan to guide and focus the MRPA, and its people on key priorities.
  • The strategy is visionary, actionable and measurable.
  • We mapped the existing baseline and leveraged Kaplan and Norton’s balanced scorecard.
  • The workshop engendered both executive, and organisational collaboration.
  • It did a dual job of accelerating short-term priorities and long-term growth.
HCF case study for healthcare

HCF: An uncommon approach increases customer, content marketing and business results

Brand experience map | Data-led consumer insights | Content marketing

  • A strategic roadmap was the foundation of HCF’s success.
  • We collectively engaged the business early and often.
  • Data-led territories differentiated HCF in a largely homogeneous market.
  • HCF embedded a new operating model – moving from channel-focus to a customer-led omnichannel approach.
Australian Super Case Study

Social media advocacy: More than a quarter of million dollars value in three months

Social media

  • AustralianSuper’s people were largely dormant on social media – they needed structure and empowerment.
  • We undertook a 3-month pilot on LinkedIn with 15 internal ‘champions’.
  • We provided executive mentoring and ghost-writing.
  • The 3-month, 15-person LinkedIn pilot generated $277,000 in value.
  • It drove a social advocacy that is now enshrined in the culture at AustralianSuper.
  • The fund now has an army of ‘always on’ advocates demonstrating how the fund is a members’ trustworthy guide.