While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.
Brand experience map | Data-led consumer insights | Content marketing
- A strategic roadmap was the foundation of HCF’s success.
- We collectively engaged the business early and often.
- Data-led territories differentiated HCF in a largely homogeneous market.
- HCF embedded a new operating model – moving from channel-focus to a customer-led omnichannel approach.
- AustralianSuper’s people were largely dormant on social media – they needed structure and empowerment.
- We undertook a 3-month pilot on LinkedIn with 15 internal ‘champions’.
- We provided executive mentoring and ghost-writing.
- The 3-month, 15-person LinkedIn pilot generated $277,000 in value.
- It drove a social advocacy that is now enshrined in the culture at AustralianSuper.
- The fund now has an army of ‘always on’ advocates demonstrating how the fund is a members’ trustworthy guide.
Brand experience map | Data-led consumer insights | Content marketing | Communications architecture
- SFI needed to better align its vision, marketing and sales..
- We took a data-led approach to understand specific customers and their needs at key stages of the journey.
- The insights unified SFI’s global content operation and underpinned all paid, owned and earned activity.
- They now direct users to high value content and capture their data.
- Their performance marketing is more targeted and efficient.
- Increased acquisition by presenting products in the most relevant fashion.
Content marketing | Search | Data-led consumer insights
- HCF undertook an endometriosis pilot to road-test its new operating model.
- We mapped the optimum user journey and search volumes to develop the web hierarchy.
- Content was produced based on data-led insights… and told compellingly.
- Content was leveraged across multiple consumer touchpoints.
- The landing page and content ranks on page one of Google – no small feat in just a few months.
- It is the most successful search results HCF has achieved from a content campaign.
Want to rock it like
these brands? Hit us up
for a free consultation:
Want to rock it like these brands? Hit us up for a free consultation: