Ubiquity Lab

Don’t just take our
word for it

While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.


SFI’s journey to search and conversion domination

Search | Measurement framework | Conversion rate optimisation | Data-led consumer insights

  • Search wasn’t as efficient or effective as it could be.
  • The SEM account was too complex and not generating e-commerce sales.
  • A unified search strategy, based on data-led insights, was the panacea.
  • SEM revenue increased by 50%, with a 5% reduction in advertising spend, in three months.
  • 499% increase in SEM conversions in six months.
  • Digital activity drove customers to purchase in retail stores.

Fulton Hogan: Aligning vision, sophisticated strategy and sublime execution

Strategy | Workshop facilitation | Change management

  • We helped develop a new strategic plan to guide and focus the MRPA, and its people on key priorities.
  • The strategy is visionary, actionable and measurable.
  • We mapped the existing baseline and leveraged Kaplan and Norton’s balanced scorecard.
  • The workshop engendered both executive, and organisational collaboration.
  • It did a dual job of accelerating short-term priorities and long-term growth.
HCF case study for healthcare

HCF: An uncommon approach increases customer, content marketing and business results

Brand experience map | Data-led consumer insights | Content marketing

  • A strategic roadmap was the foundation of HCF’s success.
  • We collectively engaged the business early and often.
  • Data-led territories differentiated HCF in a largely homogeneous market.
  • HCF embedded a new operating model – moving from channel-focus to a customer-led omnichannel approach.
SFI Case Study

How SFI became a content marketing supremo and bona fide global health partner

Brand experience map | Data-led consumer insights | Content marketing | Communications architecture

  • SFI needed to better align its vision, marketing and sales..
  • We took a data-led approach to understand specific customers and their needs at key stages of the journey.
  • The insights unified SFI’s global content operation and underpinned all paid, owned and earned activity.
  • They now direct users to high value content and capture their data.
  • Their performance marketing is more targeted and efficient.
  • Increased acquisition by presenting products in the most relevant fashion.

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