While we can only share the tip of the iceberg of strategy our work stems from, what you can see exposes our commitment to great work via great partnerships.
Search | Measurement framework | Conversion rate optimisation | Data-led consumer insights
- Search wasn’t as efficient or effective as it could be.
- The SEM account was too complex and not generating e-commerce sales.
- A unified search strategy, based on data-led insights, was the panacea.
- SEM revenue increased by 50%, with a 5% reduction in advertising spend, in three months.
- 499% increase in SEM conversions in six months.
- Digital activity drove customers to purchase in retail stores.
Strategy | Workshop facilitation | Change management
- We helped develop a new strategic plan to guide and focus the MRPA, and its people on key priorities.
- The strategy is visionary, actionable and measurable.
- We mapped the existing baseline and leveraged Kaplan and Norton’s balanced scorecard.
- The workshop engendered both executive, and organisational collaboration.
- It did a dual job of accelerating short-term priorities and long-term growth.
Brand experience map | Data-led consumer insights | Content marketing
- A strategic roadmap was the foundation of HCF’s success.
- We collectively engaged the business early and often.
- Data-led territories differentiated HCF in a largely homogeneous market.
- HCF embedded a new operating model – moving from channel-focus to a customer-led omnichannel approach.
- AustralianSuper’s people were largely dormant on social media – they needed structure and empowerment.
- We undertook a 3-month pilot on LinkedIn with 15 internal ‘champions’.
- We provided executive mentoring and ghost-writing.
- The 3-month, 15-person LinkedIn pilot generated $277,000 in value.
- It drove a social advocacy that is now enshrined in the culture at AustralianSuper.
- The fund now has an army of ‘always on’ advocates demonstrating how the fund is a members’ trustworthy guide.
Want to rock it like
these brands? Hit us up
for a free consultation:
Want to rock it like these brands? Hit us up for a free consultation: