Ubiquity Lab

The biggest business and tech trends to watch out for in 2023

A change-up is fast approaching for digital marketing, with ESG, AI and GPT-3 all some of the biggest buzzwords we'll be hearing this year. Are you ready for the biggest tech trends of 2023?

Whether you’re a small or medium enterprise (SME), or a listed goliath, national or global company, tech trends will impact your business at some stage in the next 12 months.

Are you ready for them?


We round up the biggest trends that will rock the boat in 2023 if you aren’t prepared.

metaverse abstract image

1. The continued rise of the digital age

It’s going to come as no surprise that a digital-led way of work and life ain’t going nowhere. From cloud computing, 5G (and 6, and 7…), cybersecurity, the metaverse (will it? won’t it?!) and increased globalisation, popular noise suggests that 2023 is going to be fuelled by new tech and digital advancements. Investing in secure systems to safeguard data and operations will just be the tip of the iceberg for most companies.

iPhone screen featuring Social Media apps

2. Digital marketing change-up

Next year, the wonderful worlds of digital marketing and advertising are likely to move with the times and stave off a few outdated operational bugbears. Among them, cookies. With concerns over privacy, Apple and Google are saying goodbye to third-party cookies over the next two years, which Forbes predicts will have a “profound impact on the digital advertising ecosystem”.


In simple terms, content will have to stand on its own two feet to garner the attention needed to fuel user engagement on the scale businesses need to thrive. If content keeps relying on outdated tech instead of compelling substance, it will fail to deliver. What else? Data will be king in everything from strategy to PR, leading all mediums, and short-form video will be the content format of choice across the board. Buckle up marketers, we’re going to be busy!

two people with peace sign

3. Environmental, Social and Governance (ESG) focus

Ubiquity Lab has a well-honed history of helping businesses tell their story in a way that resonates with their target audience. That skill set is about to get even more important in 2023.


From sustainability, diverse and inclusive workplaces, and more holistically responsible and accountable corporate protocols, ESG is going to be on every business’ radar in 2023. From banks promising to nurture local education and training initiatives, to insurance and superannuation offering customers a way to protect the planet and bridge gender equality via their financial choices, consumer decisions will be shaped more than ever before by the green question.


Brands that succeed will ensure ESG is lived and breathed by their organisation – taking a purpose led approach – leaving those who take on ESG as a trend stuck in the headlights of social commentary.

white robot photo

4. Generative Artificial Intelligence (AI) and GPT-3

While tech-heads have been banging on about AI for decades, all signs point to a serious push over the next year when it comes to capability and how that influences our lives and work – introducing the next evolution, Generative AI and GPT-3 powering a new generation of applications.


Through new applications like GPT-3 a wild, new world awaits where we’ll be experimenting with content written by robots instead of trained writers and journalists. It may be a helpful step toward increased automation, but can we really do without a human touch? See what you think when chatting with the GPT-3 chatbot yourself.



Together with the Internet of Things and augmented reality, generative AI will have an influence on how we process data, levels of acceptable cybersecurity and efficiency improvements around budgets, decision-making and operational processes.

laptop screen featuring how to start an online store

5. eCommerce

While it might look like eCommerce took a hit this year after the 55% pandemic spike, the fact is it’s still tracking at an impressive growth rate and expected to increase globally in 2023 by more than 12%. Reflecting changing consumer demands and expectations, retail and other eServices will need to be at the forefront of technology to fulfil everyday transactions and delivery.


As well as continuing consumer demand, eCommerce will be influenced by growing mobile commerce, a younger consumer, social media and environmental factors.

mobile phone using Google Pay

6. Changing business models

The choice about whether to hike up prices or take inflation costs in-house can literally be the difference between the life and death of a business. The experts at Xero say SMEs are slow to increase prices for fear of losing customers, but the reality is price point is only one of myriad reasons consumers use your product or services. Quicker incremental price increases could help businesses survive as inflation and a global dip take us into the next year.



We know you’re looking for the secret sauce, and at Ubiquity Lab, our team are in the know with all the secret ingredients to success in 2023. We connect every dot to deliver dynamic, ubiquitous marketing. From the smallest data to the biggest trends, we distil the essentials and get right to the essence of your brand.



We’d love to hear from you and share our tricks of the trade to help you win in the new year. Get in touch!

Ubiquity Lab Ebook cover on on How to build a sophisticated content marketing strategy

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.


Plus, access our monthly missive Story Lab – brilliant content to grow your business.