With almost a decade of experience in public relations, both in Australia and overseas, Neha Lokesh possesses a laser-sharp instinct for establishing and enhancing brand presence and positioning.
Neha lives – personally and professionally – by the same commitment to genuine authenticity.
A disciple of data-led marketing, Neha combines the numbers with audience needs and expectations to develop strategic brand communications that create enduring trust, integrity and credibility.
Specialising in consumer and corporate media relations, social media marketing and thought leadership, Neha has worked with some of the biggest players in the real estate, recruitment, retail and charity industries, including De’Longhi, Domain Group, Dyson, Lion and Unilever.
In the entertainment space alone, she’s created PR gold for clients including Universal Sony Pictures Home Entertainment, Paramount and Hayu.
One of Neha’s most memorable campaigns was with Hayu in 2021 when establishing its presence in Australia following its international success in the United States. Despite fierce competition from local platforms such as Stan, Binge and Foxtel, Neha was able to increase awareness of Hayu’s wide-ranging reality TV portfolio and position the business as a key player in Australia.
In 2022, Neha’s work was integral in establishing Domain as the partner of choice in the consumer property journey. Employing a range of diverse PR tactics, Domain’s share of voice in media consistently increased, establishing it as a key player in the industry.
Passionate about refining brand image for long-term impact, Neha dedicates her time to improving overall brand health through targeted campaigns and talent management.
A multi-award-winner across several industry-leading accolades, Neha’s work in 2022 was instrumental in SEEK’s win for ANZ Best PR Campaign of the Year (Silver) at the PR Week Asia Awards 2022, PR-led Content Creation (HC) at the Mumbrella CommsCon Awards 2022 and more.
A favourite with clients thanks to her well-honed skill of active listening, Neha deep dives with brands to understand not only their comms objectives, but also the desired outcomes for the business as a whole. Goal-oriented and solutions-focused, Neha is an invaluable asset to any brand that is serious about creating meaningful connections and strong in-market positioning.
What do you do?
As Ubiquity Lab’s PR account director, I help brands increase share of voice, and establish industry presence and authority via innovative comms strategies covering executive profiling, corporate media relations, social media, talent management and more.
My focus is to understand audiences’ needs and expectations, and develop strategic brand comms that help our clients cater to and resonate with their audience. A goal-oriented and solutions-focused approach, I take pride in having the ability to consistently achieve meaningful results.
What’s the most important thing that marketers can do to drive commercial outcomes?
Data-driven marketing. Data is the most under-utilised asset. It is key to enhancing the audience/consumer experience when they interact with your content.
There’s no point broadcasting irrelevant messages with a lack of information on the wrong channel to a group of people who are not in your target audience pool.
What’s a cracking book you’d recommend or podcast you swear by?
The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga. I highly recommend this book for anyone looking to unlock their personal and professional potential by retraining their mind to live courageously. The whole concept is provocative and goes against the widespread narratives of the current cultural environment. I love all things philosophy merged with psychology and a little bit of spirituality.
Who are your go-to thought leaders, and why?
Ratan Tata has greatly influenced my goals and aspirations. His democratic style of leadership is a fine example of how a business can achieve tremendous success with the right team and leader. He’s a go-getter, he’s overcome many failures and responded to criticism with outstanding success. Lastly, his humility and lack of ego despite his immense success is commendable.
Sudha Murthy. Educator, author, philanthropist and Chairperson of the Infosys Foundation, I admire her belief that “giving back to society fosters significant goodwill”. A key takeaway for brands is the importance of corporate social responsibility and the crucial role it plays in creating positive brand perception to customers, employees and investors, and value alignment with employees and overall business success. I’ve helped clients build their CSR policies to leverage for greater business success.
Our favourite question: What’s your top beer or wine recommendation?
St Hugo’s Barossa Shiraz is my favourite, but the Coonawarra Cabernet Sauvignon is pretty good, too. Beer wise, James Squire One Fifty Lashes or good old Furphy!