Shaun’s innate ability to dissect data and customer journeys has previously led to an Australian Effie Award and MFA Grand Prix, as well as seen him recognised as a finalist in the prestigious B&T 30 under 30.
His work show-reel is as impressive as his title. Two of our favourites feats include delivering 6,000 qualified leads for a new car launch – within 24 hours – at a cost per acquisition of just $0.66.
In another instance, his insights led to an increase in brand favourability 20 times higher than the industry benchmark.
What do you do?
My self-appointed title is Chief Digital Unicorn. I wanted a unique title that reflects my personality and channel strength as a marketer.
I work across myriad streams taking a data-first approach to solve business and customer problems. This includes performance and programmatic marketing, Google and Microsoft ad platforms, consumer behaviour and journey analysis, wireframing and UX design.
What mantra are you living by this year?
A mantra I always live by is “do more of what makes you happy”.
I have this quote written up on a chalkboard within the kitchen of my home. It’s a great mantra to live one’s life by, as well as to reflect on the positives within each day.
What’s the most important thing marketers can do to drive commercial outcomes?
My other suggestions are to define what success looks like – when you know the endpoint, it enables you to perfect the execution.
And finally, don’t forget to make every interaction count. The customer journey is complex and dynamic. But when you maximise every step to within an inch of its life, that’s when the magic happens.
When you do all three things well, you can exceed any business objective.
What’s a cracking book you’d recommend, or a podcast you swear by?
I don’t get to read novels too often, but do suggest the 1995 memoir named “Holding The Man” written by Australian writer, actor and activist Timothy Conigrave.
This book is a serious tearjerker that takes you through the HIV/AIDS crisis here in Australia and young love
Our favourite qu: What’s your top beer or wine recommendation?
Other yarns you might enjoy
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We think our eDM Story Lab is pretty cool – hopefully you do too.