Ubiquity Lab

Q&A with Anthea Georgiou: a PR prodigy who drives growth

Meet Anthea, your go-to for identifying the best media to “sell” stories into, pitching media, working with influencers and helping develop new PR strategies.

Anthea’s passion for PR is infectious and she’s already delivering impressive media coverage for clients.

Much of her success comes down to her mindset and commitment to accelerating “growth” for clients. 

She achieves this by truly understanding our clients’ needs and objectives, so she can craft a compelling PR narrative that works for media, audiences and the client.

After graduating with a Bachelor of Communications (Public Relations), Anthea cut her teeth on PR agency internships, where she worked with numerous high-profile clients.


One highlight was working on the Spring Racing Carnival, managing media at the track. This gave her first-hand experience of what journalists, videographers and photographers look for and why, and how to shape a story. And it allowed her to start building some valuable relationships to boot.

She also relished working on the launch of a new baby (food) product, helping with everything from event management and securing the perfect influencer to generating a truckload of coverage.


And a fun fact: Anthea was a competitive cheerleader at high school, competing against elite teams across Victoria.

1. What do you do?

I work closely with Kiz to support our clients in all things PR and communications.


I love the breadth of our work, and the fact it changes every day, which keeps it fun and exciting.

My primary focuses are identifying the best media to “sell” client stories into, pitching media, working with influencers and helping develop new strategies for our clients.

It’s incredibly satisfying to know that clients are benefiting from the work I do on their behalf, whether its securing a piece of coverage in a major metro publication that’s seen by millions of people, or telling a story that is relevant to a specific and targeted audience.


It’s about knowing who needs to see it and why. It’s the quality of the storytelling that matters to generate real impact for our clients and achieve their business objectives.

I love forming fantastic relationships with clients and I want them to feel confident in my ability to articulate their goals and opinions to media.

2. What mantra are you living by this year?

Since COVID-19 so graciously hit our world, I’ve been trying to live by the motto ‘Always say yes’.


It could be my friends asking me to go out to try a new restaurant or catch up at a bar, or just casual outings or adventurous activities, it’s always yes. Why lose any more time to do the little things in life?

3. What’s the most important thing that marketers can do to drive commercial outcomes?

Actively listen to your audience. With such demand for attention these days, it’s important to deep-dive on exactly who your audience is and what they want.
This enables you to craft a far more nuanced narrative that is tailored to specific wants and needs, rather than a catch-all that doesn’t land with anyone. 

4. What’s a cracking book you’d recommend or podcast you swear by?

A friend recommended The Art of Happiness by His Holiness The Dalai Lama and Howard C Cutler a few years ago, and now I recommend it to others. It explores our outlook on life and empowers people to alter their perception, effectively teaching us how to view the world differently – and in a far more positive light. 


The book is styled as an in-conversation between Cutler, a psychiatrist, and the Dalai Lama, who also shares his teachings on dealing with everyday human problems and achieving happiness.


It’s an incredible, considered and eye-opening read, and even those who aren’t the biggest readers will enjoy it because of the interview style.

5. Who are your go-to thought leaders, and why?

Turia Pitt is so inspiring. She’s the the embodiment of the saying ‘when you get knocked down, stand up taller than you ever.


After suffering burns to 65% of her body in a grass fire during an ultramarathon in 2011, she survived against the odds and rebuilt her life, defyingevery expectation placed on her. Pitt was awarded NSW Woman of the Year in 2014 and is consistently named among Australia’s top inspirational women.

Her speaking and motivational campaigns offer people across Australia and the world all the motivation and inspiration they will ever need. She teaches about having the right mindset to achieve the impossible.


After almost losing her life, Pitt has gone on to release multiple books, has her own podcast, visits schools to help young children with self-motivation, holds her own teaching conferences, and has her own running program. She provides inspirational teaching on many different platforms for people of all ages, which is why she’s my go-to recommendation for anyone who asks me for a motivational kick.

6. Our favourite qu: What’s your top beer or wine recommendation?

I can never pass up a great white wine. My go-to is always a glass of Santa Margherita Pinot Grigio, alongside a delicious cheeseboard.


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