Ubiquity Lab

Ubiquity Lab expands team: Nidhi Rajan joins as Director of Digital & Performance

We’re chuffed to welcome Nidhi (Nids) Rajan as Director of Digital & Performance and Anthea Georgiou as a PR Account Executive. They’ll help clients deliver dynamic, ubiquitous marketing.


Ubiquity Lab today announced a new appointment to its growing agency. Nidhi (Nids) Rajan joins as Director of Digital & Performance.


Since launching in 2018, Ubiquity Lab has disrupted the market with its distinct offering – a data-led content, communications, and performance marketing agency. The agency helps clients connect every dot to deliver dynamic, ubiquitous marketing. 

The agency’s mantra and experience are centered in the integration of paid, owned and earned, designed to improve the customer experience and increase market share and profitability.

Ubiquity Lab founder and MD Matt Allison said: “I’m thrilled to welcome Nids to the ULab family. She’s an outstanding person, incredibly focused, and she deepens our capability significantly. We’re delighted to have her lead the digital and performance aspect of the business.


“Our phenomenal clients want and need an integrated and effective marketing ecosystem, not a vertical. They also want a partner from start to finish to help navigate the commercial-to-customer landscape, and to deliver game-changing content, communications and omnichannel marketing that delivers real business results.”


Nids joins with more than 12 years’ experience in digital marketing, working with clients and agencies across Singapore and Australia, most recently at Atomic 212. Her expertise ranges across paid media, and technology and programmatic media buying. Nids has worked with some market-leading clients including Adairs, Australian Unity, BMW, Beyond Blue, BHP, Flight Centre and Spirit of Tasmania.

Nids said: “I decided to join Ubiquity Lab for the personal opportunity and  the challenge, as well as the growth potential. Accepting a role with a disruptive new agency model means I’m not simply a cog in a traditional client/agency environment. I can make a tangible difference and support the growth of our clients every step of the way.

“Matt’s support for gender equality and empowering women as leaders within the business was also a huge drawcard. Matt’s belief in my ability and potential to lead Ubiquity Lab’s data, digital, and performance marketing, is really exciting. 


“Ubiquity Lab has achieved incredible success in a short time. I’m confident that my experience in digital performance will further accelerate growth for both Ubiquity Lab and every one of our clients.”


Some of Ubiquity Lab’s partners include Australian Business Growth Fund, Fulton Hogan, Genesis Care, Life Without Barriers, Removery, RSL Queensland and SFI Health.

Anthea Georgiou also recently joined the team as a PR Account Executive. She previously helped deliver campaigns for Melbourne Spring Racing Carnival, Tommee Tippee and the Gro Company during several agency internships.


“We are absolutely thrilled to have her; we are so please to further expand the PR team and welcome Anthea into the role. We’re excited about what she will achieve,” Matt said.

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