I love Mumbrella360. It’s big, bold and bolshy.
And with some of the sharpest marketing minds from Australia and around the world, it always challenges your thinking. In my opinion, it’s the Rolls Royce of Australia’s marketing events.
This year, I’m teaming up with Kate Brown, SFI’s Global Social Media & Content Manager, to host a masterclass on ‘How and Why Strategy is Key to Winning with Content’.
Kate’s got some massive credentials behind her, including establishing SFI’s global content marketing strategy; and helping to build the first international natural healthcare brand.
Content marketing in Australia has come a long way in the last few years, and most major brands have jumped on the bandwagon. But nailing content marketing, and all it entails, is bloody hard.
Kate and I will deep-dive on what makes the best content brands so successful – and it’s much deeper than content marketing.
Our interactive content marketing masterclass will help you learn:
- Key processes and thought patterns to win customers’ hearts and wallets
- The optimum customer ecosystem you need to embed
- The methodology to build and operationalise your content operation
- Their blueprint to exploit the three C’s (customer, competitor and commercial)
- You must invest in long-term brand building as well as short-term acquisition
- The four P’s (place, product, promotion, price) still hold as true today, as they have for the last 50 years.
If you want to know how to optimise your marketing mix to engage customers, build brand love, and ultimately drive business outcomes, lock this masterclass in.
Friends of Ubiquity Lab can receive a 20% discount on Mumbrella360 tickets by using this promotional code: SPKM36019.
