Ubiquity Lab

Ubiquity Lab bolsters team with two new hires

We’re thrilled to welcome Kirilly Mallard as Director of PR and Communications and Emily McHenry as Integrated Account Manager. They’ll provide clients with an unfair competitive advantage.

Ubiquity Lab has grown our team with two new appointments who have hit the ground running and are already helping to shape the success of our clients.


Kirilly Mallard has joined as Director of PR and Communications, and Emily McHenry as Integrated Account Manager.


Since we launched in 2018, ULab has been disrupting the market with our distinct offering: integrating data-led paid, owned and earned channels to transform every client’s brand and marketing into a business investment.

Founder and MD Matt Allison says: “I’m thrilled to welcome Kirilly and Emily to the ULab family. They’re both phenomenal people, incredibly focused and will provide our clients with an unfair competitive advantage.


“We’re growing beyond expectations because more and more clients see value in our data-led approach to marketing and comms.”

Black and White photo of Emily McHenry and Kirilly Mallard
ULab welcomes two superstars: Emily McHenry (left) and Kirilly Mallard (right)

Kirilly joins with over 15 years’ experience in consumer lifestyle and corporate PR with some of the largest communications groups, in addition to working with market-leading clients including Huawei, Lexus, Mars, Panasonic, PepsiCo, Sonos, Universal Sony Pictures Home Entertainment and Visa.


Her experience spans a broad range of sectors including health, technology, financial services, small business, consumer lifestyle, food and beverage, and entertainment.


Emily joins with over seven years’ experience in both in-house and agency roles, providing strategic development and creative ideation support. Emily has worked with clients on community engagement projects across the healthcare, not-for-profit, automotive, retail and beauty sectors.


“Kirilly and Emily are powerhouses and deepen our capability significantly,” Matt says. “Ultimately, they’ll accelerate our clients’ ability to integrate, understand and exploit their paid, owned and earned ecosystem.”


Ubiquity Lab partners with clients including Breast Cancer Network Australia, Fulton Hogan, HCF, Life Without Barriers, RSL Queensland and SFI Health.

Kirilly says: “I’ve worked with some of the best communications groups but have never encountered an agency model that truly leverages data across a brand’s paid, earned and owned channels. It’s a real differentiator in the market and a game changer for our clients’ results.”


Emily says: “As a former client of ULab myself, I know how valuable the team can be. I found incredible value in the diverse, strategic thinking they provide.


“I’m excited to be making my return to the agency world. I’m really motivated by ULab’s philosophy and approach. I can’t wait to be working with our clients each day to unpack their specific business challenges and bring their objectives to life in a way that truly resonates with their customers.”

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