This year’s Mumbrella360 was one of the best yet, with a host of top local and international speakers.
I had the great honour of teaming up with Kate Brown, SFI’s Global Social Media & Content Manager, to host a masterclass on ‘How and why strategy is key to winning with content’.
And while I may be biased – full disclosure, SFI is one of our favourite clients – Kate rocked and was one of the event’s savviest speakers.
The bulk of the deck we presented is below, with some key SFI strategy removed. But I thought it was worthwhile sharing a few of my favourite ‘Kate gems’.
And here’s a fun challenge. If you think you can work out which slides each of Kate’s quotes apply to, hit me with an email and if you’re right, I’ll buy you lunch.