The best event on the marketing calendar is without doubt Mumbrella360.
Matt has spoken at it the past few years, and he’s lining up again – albeit virtually – in November with AustralianSuper’s Senior Manager, Editorial Content Strategy, Holly Jones.
Together, they’ll detail how brands can better engage customers by building deep emotional connections that enable them to better unify their brand and performance marketing.
Holly is uniquely positioned to talk about this. She leads editorial content and growth for Australia’s leading superannuation and retirement brand – a global investor with more than 2.2 million members.
Her mandate is to accelerate content strategy in a way that brings AustralianSuper’s brand value proposition to life.
Holly has some serious content chops, having previously worked for a range of award-winning brands and launched branded content hubs for bbcgoodfood.com, lonelyplanet.com, realestate.com.au and Suncorp.
We have a handful of free tickets for Holly and Matt’s session on Thursday, November 19. Shoot us an email if you’d like one – first come, first served.
The nuts and bolts of our Mumbrella360 marketing masterclass
Holly and Matt will deep-dive into how AustralianSuper has identified and leveraged emotional insights to change the conversation with its members.
This helps the fund to stand out in the ‘attention economy’, and better connect a future benefit from their service to people’s everyday lives.
Specifically, Holly and Matt will detail how AustralianSuper has:
- Captured attention and turned it into a commercial outcome.
- Understood the customer mindset and developed emotional territories it can own.
- Developed insights that are the reference for everything it now does – from briefing creative agencies, to producing killer content.
- Optimised paid, owned and earned marketing.
- Embedded mid-term strategy and short-term tactics.
If you want to know how to optimise your marketing mix to engage customers, build brand love, and ultimately drive business outcomes, this masterclass is a must-see.
