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AustralianSuper and Ubiquity Lab: Mumbrella360 masterclass

AustralianSuper’s Holly Jones and Matt are speaking at Mumbrella360 about how brands can better engage customers by building deep emotional connections that enable them to better unify their brand and performance marketing.

The best event on the marketing calendar is without doubt Mumbrella360.

 

Matt has spoken at it the past few years, and he’s lining up again – albeit virtually – in November with AustralianSuper’s Senior Manager, Editorial Content Strategy, Holly Jones.

 

Together, they’ll detail how brands can better engage customers by building deep emotional connections that enable them to better unify their brand and performance marketing.

 

Holly is uniquely positioned to talk about this. She leads editorial content and growth for Australia’s leading superannuation and retirement brand – a global investor with more than 2.2 million members.

 

Her mandate is to accelerate content strategy in a way that brings AustralianSuper’s brand value proposition to life.

 

Holly has some serious content chops, having previously worked for a range of award-winning brands and launched branded content hubs for bbcgoodfood.com, lonelyplanet.com, realestate.com.au and Suncorp.

We have a handful of free tickets for Holly and Matt’s session on Thursday, November 19. Shoot us an email if you’d like one – first come, first served.

AustralianSuper's Holly Jones headshot Mumbrella360 masterclass
Holly Jones will detail how AustralianSuper is changing the conversation with its members

The nuts and bolts of our Mumbrella360 marketing masterclass

Holly and Matt will deep-dive into how AustralianSuper has identified and leveraged emotional insights to change the conversation with its members.

 

This helps the fund to stand out in the ‘attention economy’, and better connect a future benefit from their service to people’s everyday lives.

 

Specifically, Holly and Matt will detail how AustralianSuper has:

If you want to know how to optimise your marketing mix to engage customers, build brand love, and ultimately drive business outcomes, this masterclass is a must-see.

Friends of Ubiquity Lab can receive a 20% discount on Mumbrella360 tickets by using this promotional code: MATTALLISON20
ubiquity-lab-ebook-build-a-sophisticated-content-marketing-strategy-20-step-guide

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.

 

Plus, access our monthly missive Story Lab – brilliant content to grow your business.