Ubiquity Lab

Why we’re proudly a non-agency, marketing agency

Hi, we're Ubiquity Lab. We burst out of the gates so quickly we forgot to take the time to introduce ourselves. And If we had a dollar for every time we were asked about where our name came from, we'd be rich. So let’s break it down.

We are a new breed of agency.


In fact, we’re a non-agency, agency. We’re more corporates than agency types, and we wear jeans rather than suits.


Whatever the label, we know we’re a little bit different, and that’s just the way we like it.

A woman with pink lipstick tearing open a wall
Just how we like it, a little bit different.
Being different is our modus operandi. It’s in our thinking, our delivery and our entire approach to our customers and our relationships. It’s what gets us out of bed in the morning, and keeps a pep in our step during the day.

What’s in a name? Everything

If we had a dollar for every time we were asked about where our name ‘Ubiquity Lab’ came from, and what it means, we’d be rich. So we thought it was worth breaking it down.


According to our friends at the Oxford Dictionary ubiquitous can be described as:



1. present, appearing, or found everywhere.


“his ubiquitous influence was felt by all the family.”



omnipresent, ever-present, present everywhere, everywhere, all-over, all over the place, 

‘Present, appearing or found everywhere’ is our belief about effective, integrated marketing. We believe great marketing must be ubiquitous, like air. It’s all around us, but in a non-pervasive way. It is integrated, not a vertical (read our view here). It is tangible.

And the ‘Lab’ part is a little like a Group, or a Company, or an Agency; but again, it’s a bit different. And we thought it had a great ring to it.


Our solutions are predominantly data-driven, and as true marketing geeks, we also appreciate the scientific-sounding undertone.


We also felt it sounded like a magical place where amazing ideas are created and tested, but maybe that’s just us.

Woman holding a can with blue smoke coming out

Being true to ourselves and connecting with authenticity

And if we’re completely honest, the name just really felt right. We like the way it sounds, and it rolls off our tongue.

We consult holistically, and we are ubiquitous in our approach and our thinking.  Our mission is, and will always be, to stand out from the crowd in the right way. To disrupt. To break the mould. And it’s our vision to be memorable for reimagining marketing. 

When we were developing the brand name, identity and essence, everything fell into place, and it soon became ubiquitous in our world.


We know that emotional connection is the key to resonating with customers, and if it works for us, we’re hopeful it works for you too.


Like any brand, it’s open to interpretation. But we hope you connect with our brand and business in your own ubiquitous way.

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