We are a new breed of agency.
In fact, we’re a non-agency, agency. We’re more corporates than agency types, and we wear jeans rather than suits.
Whatever the label, we know we’re a little bit different, and that’s just the way we like it.
What’s in a name? Everything
If we had a dollar for every time we were asked about where our name ‘Ubiquity Lab’ came from, and what it means, we’d be rich. So we thought it was worth breaking it down.
According to our friends at the Oxford Dictionary ubiquitous can be described as:
adjective
1. present, appearing, or found everywhere.
“his ubiquitous influence was felt by all the family.”
synonyms:
omnipresent, ever-present, present everywhere, everywhere, all-over, all over the place,
‘Present, appearing or found everywhere’ is our belief about effective, integrated marketing. We believe great marketing must be ubiquitous, like air. It’s all around us, but in a non-pervasive way. It is integrated, not a vertical (read our view here). It is tangible.
And the ‘Lab’ part is a little like a Group, or a Company, or an Agency; but again, it’s a bit different. And we thought it had a great ring to it.
Our solutions are predominantly data-driven, and as true marketing geeks, we also appreciate the scientific-sounding undertone.
We also felt it sounded like a magical place where amazing ideas are created and tested, but maybe that’s just us.
Being true to ourselves and connecting with authenticity
And if we’re completely honest, the name just really felt right. We like the way it sounds, and it rolls off our tongue.
When we were developing the brand name, identity and essence, everything fell into place, and it soon became ubiquitous in our world.
We know that emotional connection is the key to resonating with customers, and if it works for us, we’re hopeful it works for you too.
Like any brand, it’s open to interpretation. But we hope you connect with our brand and business in your own ubiquitous way.
