Marketers walk a fine line when using emotive storytelling. We break down how to use people most effectively to create a powerful brand and capture attention.

How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper.

Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.

We detail why you should never let a pandemic go to waste, and provide a definitive PR blueprint to leverage a highly engaged audience through earned media.