Inspiration, innovation truth bombs and news

It’s an artform to start with data before honing in on the right story ideas, for the right audience, at the right time in their journey. Learn how a world-class journo does it.

Data-led storytelling is a learnt skill. We explain the secret sauce in the content-marketing sandwich: why a search-savvy journalist + data is the perfect formula for content gold.

We’re on the hunt for Melbourne’s best integrated account manager. You’re inherently curious and emotionally intelligent, have 3-5 years of account management experience, and want to fast-track your career in a start-up environment.

Meet Holly, AustralianSuper’s content dynamo. She talks about solving customer problems with content and experiences, branded content sites, Jackie Chan and Yarra Valley pinot noir.

A dynamic newsroom process must be table stakes for any organisation that’s investing heavily in content. We explain the process to write like a journalist so you can produce compelling content that works for both the audience and your brand.

Meet Damo, Mumbrella’s content boss. He talks about the importance of audience connection, navigating COVID-19, his number one thought leader, killing comments and fleetingly crossing to the dark side.