Inspiration, innovation truth bombs and news

Q&A with Jamila Savoy: Purpose-led comms delivers business outcomes
Meet Jamila, a communications and brand professional who’s done it all. Learn how she’s helping Vision Australia deliver business outcomes through purpose-led comms.

Q&A with Pip Crisp: The visual storytelling oracle
Meet Pip, one of those rare individuals that’s equally talented crafting visuals or words. She’s obsessed with visual storytelling, a famous painter, and the creative of choice for our clients.

Q&A with Justin Kirby: global author, strategist and raconteur
Meet Justin, a globally renowned author and speaker. He’s one of the marketing sector’s deepest thinkers, a ripping raconteur and a typical Brit you’d love to have a beer with.

Seamless integration: The holy grail of marketing effectiveness
There is no dichotomy between paid, owned and earned. They are stronger together than apart, and we detail how to fuse them to deliver the best short and long-term results.

Binet and Field reaffirm that paid, owned and earned isn’t ‘either-or’
Research shows you’re committing a cardinal sin if you focus marketing primarily on one channel rather than the entire mix. Learn how owned and earned boost paid effectiveness.

Q&A with Kerry McCarthy: the storytelling maestro
Meet Kerry, one of Australia’s best journos. She talks about leading native content at The Huffington Post, the greatest currency a brand has to offer and the power of ideas.
Other yarns you might enjoy
We think our eDM Story Lab
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do too. Sign up here:
We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here: