Inspiration, innovation truth bombs and news
Qurious Folk: Episode 25 with Matt Allison
Sarah Mak, CEO of TheStoryBoxes and co-founder of Folktale, interviews Matt about finding the nexus between purpose-driven marketing and commercial outcomes.
A judge’s perspective: how to win marketing awards
It’s marketing awards season. If you want the inside mail on how a judge reviews entries, then read on. Matt breaks down his approach and the three ‘must-haves’ to stand out from the pack.
Q&A with Sarah Kulman: Unifying strategy, comms and culture
Meet Sarah, the driver behind one of Australia’s biggest infrastructure alliances. She talks about culture, making sure people are safe to see their kids and the importance of empathy.
Q&A with Sarah Mitchell: the writing effectiveness trailblazer
Meet Sarah, the brains behind an insightful report dissecting writing effectiveness. She “rants” about thought leaders and explains how a Perth brewery changed her life.
Marketing’s current holy trinity: people, purpose and profit
Smart brands have moved past platitudes. They’ve adapted and embraced the new holy trinity of pandemic marketing. We dissect McDonald’s and Bolt Bikes – both of whom are nailing the trinity.
COVID-19 marketing: utility, brand building and horseshit
A focus on survival has replaced consumerism. Yet too many marketers still have their head shoved squarely up their ass. Here are 20 tips for marketers to navigate COVID-19.
Other yarns you might enjoy
We think our eDM Story Lab
is pretty cool – hopefully you
do too. Sign up here:
We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here: