Inspiration, innovation and insights
Ubiquity Lab expands team: Nidhi Rajan joins as Director of Digital & Performance
We’re chuffed to welcome Nidhi (Nids) Rajan as Director of Digital & Performance and Anthea Georgiou as a PR Account Executive. They’ll help clients deliver dynamic, ubiquitous marketing.
Q&A with Anthea Georgiou: a PR prodigy who drives growth
Meet Anthea, your go-to for identifying the best media to “sell” stories into, pitching media, working with influencers and helping develop new PR strategies.
People like people: How to humanise your brand to capture consumer attention
Marketers walk a fine line when using emotive storytelling. We break down how to use people most effectively to create a powerful brand and capture attention.
How to build lasting and valuable customer relationships via a paid, owned and earned strategy
How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by AustralianSuper.
Influencers: A dirty word or power tool of marketing strategy?
Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.
Q&A with Carolyn Hyams: passionate owned-and-earned media trailblazer
Meet Carolyn, a content marketing visionary, and the brains behind one of Australia’s most compelling corporate owned-and-earned media success stories. We open her content playbook.
Other yarns you might enjoy
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We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here: