Inspiration, innovation truth bombs and news
Don’t take a knife to a content gunfight – write like a journalist
A dynamic newsroom process must be table stakes for any organisation that’s investing heavily in content. We explain the process to write like a journalist so you can produce compelling content that works for both the audience and your brand.
Q&A with Damian Francis: the marketing and media truth-teller
Meet Damo, Mumbrella’s content boss. He talks about the importance of audience connection, navigating COVID-19, his number one thought leader, killing comments and fleetingly crossing to the dark side.
How to benchmark your social media strategy
Our social media benchmark helps you identify where you sit on the path to social domination. Learn how to supercharge your social strategy maturity model.
Q&A with Mark Masters: sand, sun and a content revolution
Meet Mark, a global content marketing author and speaker. He talks about Portuguese beer, how people can unlock their content marketing mojo, and the significant benefits of nurturing a community.
Q&A with Simone Lenneberg: the purposeful matchmaker
Meet Sim, an expert at identifying an audience’s emotional drivers. She talks integrated strategy, purposeful payloads, content marketing and corporate matchmaking.
AustralianSuper opens its content marketing kimono
AustralianSuper and ULab teamed up to unveil how the fund is leveraging emotion to bring its brand value proposition to life. We open the kimono and share exactly how they did it, and provide the deck and transcript.
Other yarns you might enjoy
We think our eDM Story Lab
is pretty cool – hopefully you
do too. Sign up here:
We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here:
