Meet Sim, an expert at identifying an audience’s emotional drivers. She talks integrated strategy, purposeful payloads, content marketing and corporate matchmaking.
AustralianSuper and ULab teamed up to unveil how the fund is leveraging emotion to bring its brand value proposition to life. We open the kimono and share exactly how they did it, and provide the deck and transcript.
We explain ULab’s mission and six core rules. While not as noble as the samurai’s bushido, they’re considerably less opaque than values.
Meet Nic, one of Australia’s most accomplished social media professionals, and we unveil her superpower that clients fall in love with. She also talks about the funnel, airline calamities and resilience.
AustralianSuper’s Holly Jones and Matt are speaking at Mumbrella360 about how brands can better engage customers by building deep emotional connections that enable them to better unify their brand and performance marketing.
If you want to benchmark your content marketing ecosystem, measurement and operating model, this is a must-read. We detail the four phases to embed a content strategy you can scale and monetise.
Other yarns you might enjoy
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We think our eDM Story Lab is pretty cool – hopefully you do too. Sign up here: