Inspiration, innovation truth bombs and news
Q&A with Simone Lenneberg: the purposeful matchmaker
Meet Sim, an expert at identifying an audience’s emotional drivers. She talks integrated strategy, purposeful payloads, content marketing and corporate matchmaking.
AustralianSuper opens its content marketing kimono
AustralianSuper and ULab teamed up to unveil how the fund is leveraging emotion to bring its brand value proposition to life. We open the kimono and share exactly how they did it, and provide the deck and transcript.
The ethos and rules we live and die by
We explain ULab’s mission and six core rules. While not as noble as the samurai’s bushido, they’re considerably less opaque than values.
Q&A with Nicola Swankie: a commercially-savvy social media pro
Meet Nic, one of Australia’s most accomplished social media professionals, and we unveil her superpower that clients fall in love with. She also talks about the funnel, airline calamities and resilience.
AustralianSuper and Ubiquity Lab: Mumbrella360 masterclass
AustralianSuper’s Holly Jones and Matt are speaking at Mumbrella360 about how brands can better engage customers by building deep emotional connections that enable them to better unify their brand and performance marketing.
How to benchmark your content marketing ecosystem
If you want to benchmark your content marketing ecosystem, measurement and operating model, this is a must-read. We detail the four phases to embed a content strategy you can scale and monetise.
Other yarns you might enjoy
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