Ubiquity Lab

Originally published by Henry Stewart Publications, The Journal of Brand Strategy, 10(3) on 1 January 2022.

How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by

Originally published by Aquent on 21 February 2022.

Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.

Influencers. Still one of the most polarising terms

Carolyn Hyams is a content marketing visionary, and the brains behind one of Australia’s most compelling corporate owned-and-earned media success stories.

 

A true people powerhouse, Carolyn helped to build Aquent in Australia into what it is today – a global

Creating content that’s as commercially successful as it is brilliantly crafted, is a high-wire act of data-defying skills. So, what brings it all together?

 

Expertly written – tick. Commercially driven – tick. Strategically aligned – tick.

 

What else?

 

Even if

Love it or hate it, mainstream media plays a central role in our everyday when ‘normal life’ is in a constant state of limbo. Suddenly, the premier’s press conference or the chief health officer’s media release has an immediate and

Simon’s journey to content marketing domination has been eclectic, spanning journalism, branded content, data and tech. But his current role leading HCF’s digital content play coalesces his very distinct skill set.

 

A storyteller at heart, Simon has always loved the

Kirilly Mallard – or Kiz, as she goes by – is one of Australia’s sharpest PR and communication professionals.

 

Whether she’s averting a reputation disaster or seamlessly generating earned media, Kiz has been the PR go-to for Australia’s biggest brands

We’re pumped to announce that Removery, the world leader in laser tattoo removal and fade services, has appointed Ubiquity Lab as its Australian PR agency.

 

Headquartered in Austin Texas, the market-leading company has grown to include more than 50

Successful marketing teams run an integrated paid, owned and earned ecosystem that’s underpinned by consumer intent.


Their marketing cross-pollinates, delivers a seamless customer experience, increases market share, and makes them a tonne of money. We’ll refer to this group

Despite being a young gun, Em is wise beyond her years. Some might even suggest she’s (far) more mature than several ULab colleagues! But we digress.

 

Em is renowned for her unwavering customer focus, creativity, exuberance and marketing smarts.

 

She

ubiquity-lab-ebook-build-a-sophisticated-content-marketing-strategy-20-step-guide

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.

 

Plus, access our monthly missive Story Lab – brilliant content to grow your business.