Ubiquity Lab

A content operation is a hungry beast with myriad moving parts. Getting it off the ground requires a SWAT team of star players who can hone your message and execute your strategy. But first up, you’ll need to know what

Nidhi – or Nids to those who know her – is an end-to-end data and digital marketing force.


She began her career as a web designer for a digital marketing start-up in Singapore, but it wasn’t long before she rose


Ubiquity Lab today announced a new appointment to its growing agency. Nidhi (Nids) Rajan joins as Director of Digital & Performance.


Since launching in 2018, Ubiquity Lab has disrupted the market with its distinct offering – a data-led

Anthea’s passion for PR is infectious and she’s already delivering impressive media coverage for clients.

Much of her success comes down to her mindset and commitment to accelerating “growth” for clients. 

She achieves this by truly understanding our clients’ needs

Originally published by Henry Stewart Publications, The Journal of Brand Strategy, 10(3) on 1 January 2022.

How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by

Originally published by Aquent on 21 February 2022.

Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.

Influencers. Still one of the most polarising terms

Carolyn Hyams is a content marketing visionary, and the brains behind one of Australia’s most compelling corporate owned-and-earned media success stories.


A true people powerhouse, Carolyn helped to build Aquent in Australia into what it is today – a global

Creating content that’s as commercially successful as it is brilliantly crafted, is a high-wire act of data-defying skills. So, what brings it all together?


Expertly written – tick. Commercially driven – tick. Strategically aligned – tick.


What else?


Even if

Love it or hate it, mainstream media plays a central role in our everyday when ‘normal life’ is in a constant state of limbo. Suddenly, the premier’s press conference or the chief health officer’s media release has an immediate and

Simon’s journey to content marketing domination has been eclectic, spanning journalism, branded content, data and tech. But his current role leading HCF’s digital content play coalesces his very distinct skill set.


A storyteller at heart, Simon has always loved the


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