Ubiquity Lab

Originally published by Henry Stewart Publications, The Journal of Brand Strategy, 10(3) on 1 January 2022.

How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by

Originally published by Aquent on 21 February 2022.

Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.

Influencers. Still one of the most polarising terms

Carolyn Hyams is a content marketing visionary, and the brains behind one of Australia’s most compelling corporate owned-and-earned media success stories.


A true people powerhouse, Carolyn helped to build Aquent in Australia into what it is today – a global

Creating content that’s as commercially successful as it is brilliantly crafted, is a high-wire act of data-defying skills. So, what brings it all together?


Expertly written – tick. Commercially driven – tick. Strategically aligned – tick.


What else?


Even if

Ubiquity Lab Ebook cover on on How to build a sophisticated content marketing strategy

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.


Plus, access our monthly missive Story Lab – brilliant content to grow your business.