Originally published by Henry Stewart Publications, The Journal of Brand Strategy, 10(3) on 1 January 2022.
How can a brand go from being the most recognised in its category to winning consumers’ hearts? That was the challenge faced by
Author: Emily McHenry
Originally published by Aquent on 21 February 2022.
Industry data reports that influencers aren’t going anywhere. But before we get our marketing budget wallets out, we need to answer a few questions.
Influencers. Still one of the most polarising terms
Carolyn Hyams is a content marketing visionary, and the brains behind one of Australia’s most compelling corporate owned-and-earned media success stories.
A true people powerhouse, Carolyn helped to build Aquent in Australia into what it is today – a global
Creating content that’s as commercially successful as it is brilliantly crafted, is a high-wire act of data-defying skills. So, what brings it all together?
Expertly written – tick. Commercially driven – tick. Strategically aligned – tick.
What else?
Even if
