Ubiquity Lab

Everyone who is remotely interested in content marketing – and it’s a fair assumption you are given you’re reading this – would have heard of the Content Marketing Institute (CMI).


The CMI is the leading global content marketing thought leader.

Understanding how, and what, people search for online is a window into their real intent. It’s not reliant on what we remember doing, or how we think. Instead, it’s an unadulterated view of our thoughts and behaviours. 


Pretty powerful, huh?

We are a new breed of agency.


In fact, we’re a non-agency, agency. We’re more corporates than agency types, and we wear jeans rather than suits.


Whatever the label, we know we’re a little bit different, and that’s just

In the first of our monthly profile series, we talk to Andrés and Trevor, two of Australia’s sharpest content marketers.


Together with Ubiquity Lab’s Matt Allison,  Andrés and Trevor founded the Content Leaders Academy – an immersive full-day masterclass for

I had the pleasure of teaming up with one of Australia’s sharpest content marketing minds at Mumbrella 360 last year to talk about the ‘attention economy’.


Lauren Quaintance, Storyation co-founder and Head of Content, spoke with her usual insight and

You’ve got to love jargon. And there’s been some mainstays for a few years now in the business world. Digital transformation anyone? Or how about corporate synergy, net-new, or move the needle?


Personally, my guilty pleasure is ‘utility

Founder and Managing Director at Ubiquity Lab, Matt Allison, has been announced as a speaker at next month’s Mumbrella Retail Marketing Summit in Sydney.


Matt will detail what a sophisticated, customer-led, content ecosystem looks like; and how marketers can

After running at breakneck speed for the last few months, I finally got to slow down over the Christmas break.


I spent a lot of time winding down with family and friends. However, I also had a chance to reflect

It feels like content marketing has become the new black in recent years, and almost everyone is a self-professed expert in this strategic endeavour (and yes, I’m guilty as charged too).


I love content marketing and strategic development. I think


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