Ubiquity Lab

Esteemed US management consultant and author Patrick Lencioni wrote one of the more insightful articles on corporate values almost 20 years ago.

In Make your values mean something, he stated: “Most values statements are bland, toothless, or just plain

Love it or hate it, mainstream media plays a central role in our everyday when ‘normal life’ is in a constant state of limbo. Suddenly, the premier’s press conference or the chief health officer’s media release has an immediate and

Simon’s journey to content marketing domination has been eclectic, spanning journalism, branded content, data and tech. But his current role leading HCF’s digital content play coalesces his very distinct skill set.


A storyteller at heart, Simon has always loved the

Kirilly Mallard – or Kiz, as she goes by – is one of Australia’s sharpest PR and communication professionals.


Whether she’s averting a reputation disaster or seamlessly generating earned media, Kiz has been the PR go-to for Australia’s biggest brands

We’re pumped to announce that Removery, the world leader in laser tattoo removal and fade services, has appointed Ubiquity Lab as its Australian PR agency.


Headquartered in Austin Texas, the market-leading company has grown to include more than 50

Successful marketing teams run an integrated paid, owned and earned ecosystem that’s underpinned by consumer intent.



Their marketing cross-pollinates, delivers a seamless customer experience, increases market share, and makes them a tonne of money. We’ll refer to this group

Despite being a young gun, Em is wise beyond her years. Some might even suggest she’s (far) more mature than several ULab colleagues! But we digress.


Em is renowned for her unwavering customer focus, creativity, exuberance and marketing smarts.



Ubiquity Lab has grown our team with two new appointments who have hit the ground running and are already helping to shape the success of our clients.


Kirilly Mallard has joined as Director of PR and Communications, and Emily McHenry

Tracy is the face and name many of our clients look to for world-class content. Her ability to map a compelling story arc and seamlessly deliver it across print and video is second to none.


She earned her stripes in

American author Sue Grafton once said, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.”


Basically, anyone can have an idea. But transforming that idea into an engaging, impactful, measurable piece of content

Ubiquity Lab Ebook cover on on How to build a sophisticated content marketing strategy

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.


Plus, access our monthly missive Story Lab – brilliant content to grow your business.