Ubiquity Lab

We’re your partner not a vendor

We’re your partner not a vendor

Corporates at heart with big brand experience

Here’s the deal. We act and think like corporates because that’s where we come from. But treating people like people is how we got here. We overlay our marketing smarts with deep experience consulting with some of the biggest global and local brands. You could say – we’re all about the ‘glocal’.

Our expertise in understanding the emotional behaviours of consumers means we’re monetising customer relationships and delivering serious results.

Our mission

Our aim is to help you transform your brand and marketing into a business investment.

We live and die by six simple rules:

Brilliant humans


You win​

& efficient



Our mission and rules guide everything we do; they’re a living, breathing organism.
Learn more about our version of the samurai’s bushido.

Collaboration is our mantra, we’re in this with you

Our sole focus is solving your pain points and improving your bottom line. Most agencies work vertically – going deep on a discipline. But we’re different. We believe in collaboration, equal contribution and partnering.

Together we’ll co-create a growth strategy that integrates all touchpoints along the customer journey. Driving cultural change is hard; we’ve all lived and breathed it. The difference is we know how to catch our breath and get through it – and can help you do it too.

We walk in your customers’ shoes

So when we co-create the customer journey, we know where they’ve been, where they’re going, and how they’ll keep the pace with your brand.

We’re all about
data-led paid, owned & earned integration

While we tap into your customers’ hearts and minds to drive commercial outcomes, our two-track method for your business is based on facts, figures and numbers.

We’re in
this with you

We work with you to develop a successful and sustainable model so that you can operate independently, in the shortterm.

Our ‘talent orchestration’ model

We harness the best and brightest experts in their field. We’ve worked with them for years. They’re trusted partners, not fly-by-nighters.

By providing you with one touchpoint, we synthesise disparate streams into a connected, customer-led strategy.

This provides simplicity for you, enabling you to work with one partner, and a nimble team, across the entire customer journey.

  • + Strategy
  • + Digital
  • + Martech
  • + Thought leadership
  • + Influencers
  • + Customer insights
  • + Performance marketing
  • + Search
  • + Social
  • + Journey mapping
  • + Automation
  • + Production
  • + Content

Our founder and MD

Matt is our founder and managing director. But in the eyes of his young son Jack
and fur-baby Billy, he’s just plain ole Dad. Matt is brutally honest and loves a challenge. He spots angles others miss, and has an innate ability to influence stakeholders.

A strategist at heart, your customers are at the centre of everything he does.

For more than 20 years, Matt has helped businesses create commercial advantage through customer-led strategy, marketing, content, social, digital disruption and corporate affairs.

He was previously Bupa’s Head of Global Content Strategy, where he conceptualised the award-winning publishing hub the Blue Room, and architected the internationally acclaimed Bupa Blog Awards.

In addition to working with top CMOs, Matt is a judge on the international Content Marketing Awards and a sought after keynote speaker at the biggest and best marketing events. 

Matt Allison with baby Jack in his hands

Get the ultimate content marketing strategy blueprint

Learn our 20-step methodology to formulate a content strategy, operationalise it, and embed it to drive commercial outcomes.


Plus, access our monthly missive Story Lab – brilliant content to grow your business.